Campaign Against Racism

Leena Koskela
Kuvaaja: Leena Koskela
"Trainers' Days 2020"

Campaign Against Racism

The annual anti-racism campaign of the Finnish Red Cross will again take place around the UN International Day for the Elimination of Racial Discrimination on 21 March. You are all invited to show your support, fight racism and participate in the campaign! In 2023 the week is on March 20-26. Main message is See, Say, Solve. 

The humanitarian values of the Red Cross include respect for the human being, non-discrimination, mutual understanding and friendship. The Red Cross aims to encourage attitudes supporting equality, pluralism and diversity as well as to bring people with different kinds of world-views and opinions together. With immigration on the rise this has proven to be one of the biggest current challenges in our society.

Prejudice, ignorance and even fear create racism. We think that racism damages the whole society not only the ones having to face racist attacks. The Finnish Red Cross wants to contribute and work systematically against racism and discrimination in order to assure that all ethnic groups have equal opportunities to live in Finland and participate in building our common wellbeing.


During the week, we encourage people to raise discussion on how to create an inclusive atmosphere to all people with the help of good decisions, positive images, stories, friendships and meetings. The campaign will comment on how a dream society is built through practical acts and decisions. 

Finnish Red Cross coordinates national campaign on the week against racism.

Campaignweek against racism

WHEN? March, week 11 or 12    (In 2023 the week is on March 20-26) 

WHERE? Everywhere in Finland

HOW? By challenging individual people, organisations, government agencies, schools, educational institutions and various communities and sports clubs to participate in the common week against racism campaign and share with their followers on social media platforms why and how they combat racism. By holding anti-racism events open to all and sharing photos of them on social media.

WHY? Racist views are in contrast with the Red Cross’ principles of humanity and impartiality.

Humanity: Preventing and alleviating human suffering in any way possible is the main mission and goal of the operations of the Red Cross. Its purpose is to protect human life and health and to ensure respect for the human being. It promotes mutual understanding, friendship, cooperation and lasting peace amongst all people.

Impartiality: The Red Cross makes no discrimination as to nationality, religious beliefs, race, political opinions, or class. It endeavours to relieve the suffering of individuals, being guided solely by their needs, and to give priority to the most urgent cases of distress.

Preventing discrimination and protecting human dignity is part of the organisation’s basic activities.



  • Participate in the campaing in social media, material will be available in Aineistopankki in February-March. Update your Twitter-cover, Facebook banner and profile picture, share the campaign posts. Use hashtags:
    • #rasisminvastainenviikko
    • #veckanmotrasism
    • #weekagainstracism
  • Adopt the anti-racism guidelines for an individual and for a community. Challenge others and other communities to do the same!
  • Organize an anti-rasist event online or live, for example movie nights with young people, focusing on the theme of the campaing week. Tips for an event will be available in January-February.
  • Vote the receiver of the Pioneer Against Prejudice award (Ennakkoluuloton edelläkävijä -tunnustus) in your districts. The awards will be given on March during the campaign week.
  • There will be free campaign material in the Finnish Red Cross online store: posters, pins and stickers. Store will be opened in the end of February.
  • Take the week against racism campaign in schools. Most of the material is in Finnish and Swedish, but there are also some materials in English:

This is how we work against racism: Anti-racism guidelines for schools

All the materials produced by the Finnish Red Cross for the volunteers can be downloaded in an electronic format in RedNet:



Contact your nearest district and get ideas how to join the campaign.