Campaign Against Racism

Campaign Against Racism

The annual anti-racism campaign of the Finnish Red Cross will again take place around the UN International Day for the Elimination of Racial Discrimination on 21 March. You are all invited to show your support, fight racism and participate in the campaign!

The humanitarian values of the Red Cross include respect for the human being, non-discrimination, mutual understanding and friendship. The Red Cross aims to encourage attitudes supporting equality, pluralism and diversity as well as to bring people with different kinds of world-views and opinions together. With immigration on the rise this has proven to be one of the biggest current challenges in our society.

Prejudice, ignorance and even fear create racism. We think that racism damages the whole society not only the ones having to face racist attacks. The Finnish Red Cross wants to contribute and work systematically against racism and discrimination in order to assure that all ethnic groups have equal opportunities to live in Finland and participate in building our common wellbeing.


During the week, we encourage people to raise discussion on how to create an inclusive atmosphere to all people with the help of good decisions, positive images, stories, friendships and meetings. The campaign will comment on how a dream society is built through practical acts and decisions. 

Finnish Red Cross coordinates national campaign on the week against racism.



The national campaign in the week against racism is an IMPACT CAMPAIGN.

Everyone is responsible for their own choices and attitudes. The campaign is now focused on the individual – we want to affect them. People are different and everyone acts in their own way, but in the end, everyone knows the right way to act in racist situations, for example. Everyone, even the smallest children, know that everybody should be treated equally. The campaign is also a campaign promoting equality for everyone. Everyone needs a person to be close to them and support them in their everyday lives. With this campaign, we also aim to implement two-way integration successfully.

WHEN? week 12

WHERE? Whole Finland

HOW? By making a difference!

We use our networks and challenge individual people, organisations, authorities, schools, educational institutions, different kinds of communities and sports clubs to participate in the joint campaign against racism

Use choosen # + your own #

From the online shop of the Finnish Red Cross, you can order materials against racism free-of-charge.


Contact your nearest district and get ideas how to join the campaign